The “Cameleon” revolution in outdoor advertising and signage Sunpartner is contributing to energy efficiency by invisibly integrating PV into outdoor signs and advertising.
Wysips Cameleon® technology, based on a patented photovoltaic process, enables any type of display surface to produce its own electricity without changing its outward appearance. Now a multitude of different applications such as road signs, billboards, bus shelters, parking meters, and storefront signs can become electrically autonomous.
- The advantages of displays equipped with Wysips Cameleon®
Profitable and self-sufficientInvisible integrated photovoltaics reduce or eliminate electricity costs while energy self-sufficiency removes the need for costly grid connections or regulatory approval.ExpansionaryPowered panels can be put in places previously unaccessable due to the difficulty of an electrical connection.SustainableThe display is powered by renewable solar energy, which is “greener” and more competitive than fossil-based electric power as the cost of photovoltaic energy soon achieves grid parity.
Wysips Cameleon® technology
Wysips Cameleon® combines photovoltaics and advanced optics to produce energy while remaining invisible to the naked eye. It is incorporated into the structure (for example in the frame) during the display module manufacturing process and powers functionalities such as backlighting or a scrolling mechanism while charging a battery to provide power during the night.
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Projects under way
The first energy self-sufficient scrolling billboard has been developed in partnership with Prismaflex, one of the leading global billboard manufacturers. Production of the billboards is slated to begin in 2013, in sizes ranging from 2 m² to 20 m².


